How to Use SNA as a Resource

Greg Bogich

Vice President of New Business Development, Valassis

Marsha Lawrence

Senior Manager, Strategy & Analytics, Best Buy Company, Inc.

Jason Hicks

Vice President, American Communications Group, Inc. (ACG)

Dave Gusse

President, Media Operations, NSA Media

Deborah Armstrong

Senior Vice President Marketing & Business Development, Mediaspace Solutions

David Abelman

Former Senior Vice President, Marketing Michaels Stores, Inc.

Greg Bogich

Vice President of New Business Development, Valassis

Marsha Lawrence

Senior Manager, Strategy & Analytics, Best Buy Company, Inc.

Jason Hicks

Vice President, American Communications Group, Inc. (ACG)

Dave Gusse

President, Media Operations, NSA Media

Deborah Armstrong

Senior Vice President Marketing & Business Development, Mediaspace Solutions

David Abelman

Former Senior Vice President, Marketing Michaels Stores, Inc.

How to Use SNA As A Resource

SNA coordinates with its members to provide market-specific information about suburban & community newspapers across North America.

SNA provides research about the suburban & community newspaper industry.

SNA facilitates roundtable meetings with major and national media buyers and representatives from the suburban & community newspaper industry at various conferences such as RAC, SHRM, EMA and others.

SNA meets with media buyers all over North America to provide information about the exciting suburban & community newspaper industry and the explosive growth that it is experiencing.

SNA works with retailers, recruitment agencies, national advertisers and advertising agencies to facilitate customized projects.

SNA provides a searchable, electronic member database to make it easier for media buyers to locate strong suburban & community newspapers.

SNA brings media buyers to the annual fall conference and arranges private meetings with member newspapers. This efficient meeting schedule allows a media buyer to conduct 15–20 meetings in just one day and learn more about newspaper options in suburban markets.

Using SNA as a Resource

To order a complimentary copy of the SNA Membership Directory please contact Tanya Henderson, Director, Advertising & Membership Relations at: (804) 262-3341 or tanya.henderson@suburban-news.org.

Learn what these media buyers have to say about using SNA as a resource.

	Marsha Lawrence Senior Manager, Strategy & Analytics, Best Buy Company, Inc. "SNA has really grown over the years. I can see it in the people who are part of SNA – the staff, and also in terms of the member newspapers. I think they are providing great leadership and a lot of great services to their members and, by default, to the retailers as well; they really lead the industry in doing that."
	Greg Bogich Vice President of New Business Development, Valassis "I have nothing but the highest regard for SNA and I talk to my advertising counterparts and they all think the world of SNA as a trade organization. It’s a joy to come to SNA functions and to be involved with the organization because they are forward-thinking and they have their members’ best interests and the advertisers’ best interests at heart. I think it’s a first class organization and will support them as long as they would like my support."
	Christopher Cope President/CEO, American Communications Group, Inc. (Representing JCPenney, Petco and many others) "Our media buyers, planners and many of us in senior management find the SNA Membership Directory a valuable tool in helping to improve our clients’ advertising programs. The Directory is an accurate, well organized and a useful resource. This assists us greatly by identifying important newspapers and providing useful information that will strengthen our buying process".
	Dave Gusse President, Media Operations, NSA Media "We certainly meet with the folks from SNA that represent these community newspapers on a regular basis and we get research and positive stories that we need to hear. SNA really does provide that information on behalf of its members."
	Deborah Armstrong Senior Vice President Marketing and Business Development, Mediaspace Solutions "We’ve been fortunate enough to have people from SNA come to our offices; we discussed strategy, we talked about shared opportunities. We felt this was really a way for us to build that relationship with the newspapers that are part of the SNA organization. So far, we are very pleased with where we’ve come from, and where we’re going with SNA."
	Carol Blankenship Vice President Client Services, The David Group "Many times our clients need alternatives to major metropolitan area newspapers to place their recruitment advertising. SNA recently published a Membership Directory that has been quite valuable in helping our team make informed recommendations that can better target client needs while keeping costs in line."
	Gabrielle Austin Former President, Strategic Print Marketing, Atlanta (The Home Depot/EXPO, The Bombay Company, Bed, Bath & Beyond, Golfsmith, Eye Care Centers of America & More) "SNA provides a forum for key agency or retail executives to reach a wide audience of newspaper members. That’s one of the most valuable assets they’re able to provide. If we’re interested in a multi-market type of project, they’re able to coordinate that on our behalf."
	Nancy Lane President "Over the years we have worked with dozens of retailers and advertising agencies on a variety of projects, even collecting rates and specs upon request. Companies such as Target, The Home Depot, TJX Companies, Carlson Wagonlit, Rack Room Shoes, AOL, L'Oreal and countless others have called on us as an important resource. We are a media buyer's best friend and our services are 100% free. Give us a call and let us know how we can be of assistance at (843) 390-1531 or nancylanesna@aol.com."
	Al Cupo Vice President—Operations "One of SNA’s top priorities continues to be connecting SNA members with major advertisers. We accomplish this task in many ways including our one-on-one meetings with media buyers at the SNA Fall Conference, major account roundtables at various industry events, free informational webinars and through the SNA major advertiser directory." If you would like to participate in upcoming meetings contact Al Cupo, Vice President—Operations (215) 256-6801 or al.cupo@suburban-news.org.