Suburban and community newspaper readers turn to their local paper FIRST for:
- Community or Neighborhood News (66% vs. 20% for the metro daily)
- Local Youth or High School Sports (64% vs. 18% for the metro daily)
- Local Business News (55% vs. 39% for the metro daily)
- Local Entertainment News (53% vs. 35% for the metro daily)
- TO MAKE LOCAL SHOPPING DECISIONS & FOR ADVERTISING (53% vs. 40% for the metro daily; 22% for the internet; 7% for TV; 4% for radio)
Source: SNA Suburban Market Study conducted by the Reynolds Journalism Institute at the University of Missouri. Released January 2010.