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Industry Testimonials


 

What Retailers are Saying

» What Retailers Are Saying

Learn what these leading retailers have to say about Suburban and Community Newspapers

Marsha Lawrence Photo

Marsha Lawrence

Senior Manager, Strategy & Analytics, Best Buy Company, Inc.
"I think the community newspaper industry has a very bright future... it's the kind of news that people can't get elsewhere... they rely on their local paper for that local piece of their lives..."
Dave Gusse Photo

Dave Gusse

President, Media Operations, NSA Media
"I think there is a very bright future for the community newspaper industry... the readership and circulation of the major dailies is declining... we're not seeing that happen at all with the suburban papers..."

Merle Davidson

Media Services Director, JCPenney Corporation
"Suburban newspapers provide a tremendous value to our media mix—many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key—and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today.

Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business. Again, we value many of these products and thank SNA for supporting us with these services" says Merle Davidson, Media Services Director at JCPenney Corporation

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