What Recruitment Media Buyers Are Saying
» What Recruitment Media Buyers Are Saying
Learn what these leading recruitment media buyers have to say about Suburban and Community Newspapers
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Sean Broderick
Vice President, National Business Development, Bernard Hodes Group
"With the war for talent heating up again, recruitment marketing professionals are constantly searching for fresh media sources that drill down deep into targeted populations to extend the reach and frequency of employment messages...and suburban newspapers deliver. Highly targeted, well read, diverse in scope and reasonably priced, suburban newspapers represent excellent vehicles for sourcing and attracting high-quality candidates in a cost-effective and timely manner. I heartily recommend them!"
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Carol Blankenship
Former Vice President Client Services,
The David Group
"Many times our clients need alternatives to major metropolitan area newspapers to place their recruitment advertising. SNA recently published a Membership Directory that has been quite valuable in helping our team make informed recommendations that can better target client needs while keeping costs in line."
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Dana Kingshill
Partner, Harger Howe & Associates
President, AdDogs
"We view suburban newspapers as one of the original niche marketing tools, and therefore, an ideal media buy for many of our clients. Certain employment categories seem to fit perfectly with the demographics of a suburban newspaper and with the budget of the advertiser. With the cost of media rising and the recruitment advertising budgets tightening, the suburban and community newspapers should see an increase in recruitment advertising dollars." |
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Matthew V. Adam
Vice President & Talent Strategist
NAS Recruitment Communications
"Gone are the days when you could rely on one media(the local daily) to find qualified talent. The market is so fragmented that a multimedia approach is essential. With this being said, suburban newspapers play a vital role in this mix. The leverage that they provide in market penetration on a localized level is unmatched. While the new world we live in is constantly evolving, one thing is for certain, being able to reach targeted, localized talent is an absolute must for a successful recruitment strategy." |