» Research for National Advertisers
SNA Suburban Market Research Study
SNA recently commissioned the Reynolds Journalism Institute at the University of Missouri to conduct random telephone interviews of more than 2,600 adults in suburban areas of 11 DMAs across the U.S. The study examines suburban adults’ demographics, local newspaper readership, use of advertising information, shopping habits and purchase intentions. Research findings available for free download. Released: January 2010.
Access full Report (1.4 MB PDF)
Learn what these leading national advertisers have to say about Suburban and Community Newspapers
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Bob Shamberg
Former Chairman & CEO, Newspaper Services of America
"Newspaper Services of America as a company is extremely impressed with SNA, in particular if you look at the recent research that you conducted. We think that it is an incredibly valuable document for your member newspapers to take out to advertisers. That really is a great value that SNA adds to the table. We think it is a very advertiser-friendly organization and we are very engaged with SNA."
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Marsha Lawrence
Senior Manager, Strategy & Analytics, Best Buy Company, Inc.
"I believe they do a wonderful job reaching out to the advertiser community on behalf of their members. The recent research that SNA has done is a stellar example of that. I think they are going to get a lot of interest in that and it will really help papers continue their path in becoming true business partners and being able to approach advertisers with the right information."
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