What National Advertisers Are Saying
» What National Advertisers Are Saying
Learn what these leading national advertisers have to say about Suburban and Community Newspapers
|
Greg Bogich
Vice President of New Business Development, Valassis
"Community newspapers... are offering advertisers a relevant audience that they can't reach via any other medium." |
|
Deborah Armstrong
Senior Vice President Marketing & Business Development, Mediaspace Solutions
"Community papers do an extraordinary job of reaching consumers in the markets where they live. It's very important, we believe, for our national advertisers to have that reach into those markets." |
|
Nancy Viagas
President, Alternative Concepts, Inc.
Representing clients such as AOL, AARP, CCA Global & Others
"What I like most about my local paper is the local information—the local flavor. This offers my advertisers the opportunity to get in with something that is welcomed into their homes. It's kept in their homes a little longer and is a unique venue because it isn't over-saturated with preprints".
|
 |
Mark Landon
President, Landon Media Group, LLC
"In today's world where advertisers are trying to target the consumer they want to reach, local and suburban newspapers provide the advertisers a chance to do target marketing programs on specific markets. The local and suburban newspapers provide the greatest penetration of a specific market possible and in today's advertising world that is essentially a target marketing program."
|
 |
Rick Baranski
USSPI
"U. S. Suburban Press (USSPI) has satisfied national advertisers' needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households—news of the community and local events. They act as a community catalyst. Grouped together in USSPI networks, they provide an effective medium to reach an affluent, educated and desirable audience."
|