Research for Automotive Advertisers

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SNA Suburban Market Research Study

SNA recently commissioned the Reynolds Journalism Institute at the University of Missouri to conduct random telephone interviews of more than 2,600 adults in suburban areas of 11 DMAs across the U.S. The study examines suburban adults’ demographics, local newspaper readership, use of advertising information, shopping habits and purchase intentions. Research findings available for free download. Released: January 2010. Access full Report (1.4 MB PDF)