What Automotive Media Buyers Are Saying
» What Automotive Media Buyers Are Saying
Learn what these leading automotive media buyers have to say about Suburban and Community Newspapers
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Tom Kemper
Manager, BBDO Detroit/Daimler Chrysler Certified Pre-Owned Vehicle Advertising
"My certified pre-owned client believes that local advertising is the best advertising. In fact, we spend twice as much on local advertising as we do on national advertising."
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Mark Landon
President, Landon Media Group, LLC
"Chevy Silverado several years ago launched the Silverado truck. It was the largest launch in automotive history. Campbell Mithun targeted the working farm community and as a way of reaching that market, they chose to go to the suburban and community newspapers with insert distribution because that would target the working farms in a way that was far more specific than any other media could do".
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